In the Nature of Risk, David X Martin uses an easily understood fable to explain the often overlooked and misunderstood concepts of risk management, simplifying them into clear messages for all audiences. Readers are sure to appreciate the lessons learned from this unique tale.
With The Nature of Risk David X Martin has done what countless others have tried and failed to do—that is, make the basics of risk management not only easy to understand, but entertaining too.
William R. Rhodes
Former Senior Vice Chairman, Citigroup
Author of Banker to the World (McGraw-Hill 2011)
The Nature of Risk is an easy-to-understand, entertaining, and memorable story designed to help readers face one of modern life’s most important and difficult tasks—confronting risk. Free of complicated theories or formulas, The Nature of Risk relies instead on a cast of familiar, forest-dwelling animals, each of which embodies a different approach to risk management. At least one of these approaches will seem familiar to every reader—whether they knew they had an approach to risk management or not. Then, as the narrative unfolds, the strengths and weaknesses of each approach will be revealed as they are put to a series of natural tests. Finally, at the conclusion of the story, readers will find a short review section designed to help them frame their first attempts at managing risk—with or without professional help.